WEPA plans takeover of Van Houtum with the Satino brand

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WEPA Hygieneprodukte GmbH has signed a contract to acquire all shares in Van Houtum Group Holding B.V., located in the Netherlands. The acquisition is expected to be concluded in the coming weeks and is subject to the approval of the competition authorities. The contracting parties have agreed not to disclose the purchase price.
Van Houtum produces in Swalmen, in the Netherlands, with 200 employees exclusively for the Away-from-Home (AfH) segment achieving a turnover of € 60 million. With the Satino Black brand, Van Houtum has established a leading position in the market for sustainable product solutions.

Martin Krengel, CEO of the WEPA Group, explains : “We are looking forward to further develop with Van Houtum an AfH-specialist rooted in tradition and the Satino brand in the WEPA Group. The values of the family business are very similar and the product ranges complement each other well. WEPA intends on expanding the Satino brand and the private label offering, especially from the specialized AfH-locations in Müschede, Piechowice and Swalmen, as well as to offer from a single source.”
Henk van Houtum, Owner of Van Houtum, adds : " I am very delighted that our family business is moving into such good hands this way". The Managing Director of Van Houtum, Bas Gehlen, adds : "I am convinced that the company Van Houtum and the Satino brand have a better perspective in the WEPA Group than today as an independent company."
The WEPA Group is one of the three largest providers in the European tissue market, with over 3,000 employees and a turnover of approx. € 1 billion. This takeover would also turn WEPA into a major player in the Away-from-Home sector, with a turnover of over € 180 million..

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